What went right, and what went wrong
Submitted by SpreadFON on Sun, 12/02/2006 - 23:23.
Martin Varsavsky:
I already said what went right this week, how we grew our registered fonero numbers 400% to 13,000, how we were approached by many ISPs wanting to sign up to our global wifi roaming platform to increase ARPU and reduce churn, how we appeared in over 100 newspapers around the world, 1300 blogs, dozens of TV shows, radio shows, magazines, etc. Now let´s talk about what went wrong. The mistakes.
One is that I made a mistake with our announcement strategy. I chose to blog first and tell old media later. This got them upset. Moreover I told my blogger buddies advisory board members (although some not on the board) about the news cause I know that us bloggers love to blog first. This means that 16 blogs got the news ahead of the remaining 1284 (estimate) and the result was resentment in some quarters. If I had to do this all over again I would just issue a press release and then anybody can print or blog.
